Lexus of Austin

Event marketing campaign for launch event introducing two all-new Lexus models.

The Story

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Lexus of Austin enlisted MOD to develop and execute an event marketing campaign as upscale as the Lexus brand and the event they were hosting: an unveiling party for two all-new Lexus models.

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The Work

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To create awareness and generate excitement around the launch event for the all-new Lexus RC and Lexus NX, a sport coupe and luxury crossover, MOD developed a strategic digital communication campaign targeting select VIPs. Centered around a strategic concept, utilizing the “Ready, Set, Accelerate” theme, the marketing pieces featured simple, yet stunning animated graphics of the brand new vehicles while accompanying images further captured the essence of the luxury brand’s reputation and generated buzz for the launch party.

"I was impressed with MOD’s ability to execute each element of our project with ingenuity throughout a variety of mediums and deliver results that exceeded our expectations."
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The Results

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The unprecedented attendance at the launch event not only resulted in numerous Lexus test drives, but also positioned the launch party as the social event of the season.

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