Digital communication design, HTML, and content development for a leading software/ IT support company.by The Mod Studio
CompuCom has been a leading provider of IT managed services, infrastructure solutions, and software since 1987. Partnering with renowned companies such as Apple, HP, and Microsoft, CompuCom services customers worldwide and is committed to providing cost-effective and technologically superior solutions that elevate customer experience. Looking to expand their volume of digital communication offerings, CompuCom’s marketing team was in need of an agency with expertise in content strategy, email marketing, and web development for the IT industry.
Phase 1: Design, Develop, and Create
In partnership with Intelechy Group, our team of creatives designed and coded emails on behalf of CompuCom, from quarterly newsletters, vendor emails, warranty notification emails, and promotional emails. Additionally, our talented creative department designed web banners, numerous invitations for industry events, and subsequent collateral. Furthermore, we created and implemented a nurture program and revamped the CompuCom Products website to visually and structurally align with the email communication strategy.
Phase 2: Content Strategy
With each email marketing campaign, our content team tailored copy to align with CompuCom’s brand guidelines, balancing detailed product specific information with high-level services messaging. For emails promoting products from CompuCom’s partners at Apple and HP, our team worked within already established brand guidelines, while incorporating the CompuCom brand into every email. From there, we produced strategic content for the CompuCom Products site, fully standardizing messaging through all digital communication platforms.
Today, CompuCom continues to generate strategic communications that inform and educate IT organizations and departments. Through working with MOD, CompuCom is now able to accurately showcase their capabilities, which has resulted in increased lead generation.