Branding for award-winning Texas school district.by The Mod Studio
As the most prestigious school district in the state, Eanes ISD continuously makes headlines for the unmatched quality of education it provides. Committed to excellence, Eanes is dedicated to preparing students for success through rigorous curriculum and enriching opportunities. As a top-rated district for more than 50 years, Eanes hired MOD to orchestrate a complete brand refresh.
Although a nationally recognized District of Innovation, the Eanes visual identity didn’t align with its noteworthy reputation. The design was seemingly dated and simplistic. Our creative department envisioned a logo and visual system that would not only speak to the quality of education a student in Eanes ISD receives, but one that would attract further generations of students to the acclaimed school district. We researched trends among prominent education establishments, ultimately deciding to incorporate the classic crest into the new logo. Additionally, we included the star of Texas and a color palette showcasing true Texan pride. As part of our partnership with the district, our team mentored Westlake High School students, sharing our creative processes along the way. Wrapping up the rebrand, we also developed supporting collateral materials as well as a extensive brand standads guide.
The new logo and visual identity system aligns with the district’s reputation as innovators in education.