Lexus of Austin
Event marketing campaign for launch event introducing two all-new Lexus models.by The Mod Studio
Lexus of Austin enlisted MOD to develop and execute an event marketing campaign as upscale as the Lexus brand and the event they were hosting: an unveiling party for two all-new Lexus models.
To create awareness and generate excitement around the launch event for the all-new Lexus RC and Lexus NX, a sport coupe and luxury crossover, MOD developed a strategic digital communication campaign targeting select VIPs. Centered around a strategic concept, utilizing the “Ready, Set, Accelerate” theme, the marketing pieces featured simple, yet stunning animated graphics of the brand new vehicles while accompanying images further captured the essence of the luxury brand’s reputation and generated buzz for the launch party.
The unprecedented attendance at the launch event not only resulted in numerous Lexus test drives, but also positioned the launch party as the social event of the season.